Experience industries

Experience industries comprise companies whose activities supply innovative products and services to provide customers with 'experiences' that stimulate emotions and senses, move, entertain and surprise, thrill, enthuse and involve. Experience industries include activities traditionally associated with the sectors of tourism, culture, or leisure, in particular related to the creation and operation of visitor attractions such as museums, galleries, science centres, heritage sites, zoos and aquaria, and theme parks, building on capabilities in feasibility, architecture, construction, exhibit design, interpretation, equipment supply or management consultancy.

Experience industries operate in the area where art, culture, technology and business converge. They comprise the entire cycle of idea, creation, production and distribution of goods and services, and they usually use creativity and intellectual capital as their primary input. Experience industries involve high-tech sectors (e.g. digital animation and computer games), service-intensive sectors (e.g. tourism and advertising) and a number of traditional cultural sectors.

The classification methodology for emerging industries assigned the NACE codes listed below to the experience industries. The codes and descriptions shown in italics were identified in addition to those included in priority sector report on the experience industries prepared under the European Cluster Observatory. These additional codes include: wholesale and retail sale of goods (including online); event organisation; media and entertainment (including gaming); and service activities.

NACE code    Description
4618 Agents specialised in the sale of other particular products
4642 Wholesale of clothing and footwear
4649 Wholesale of other household goods
4719 Other retail sale in non-specialised stores
4764 Retail sale of sporting equipment in specialised stores
4765 Retail sale of games and toys in specialised stores
4771 Retail sale of clothing in specialised stores
4772 Retail sale of footwear and leather goods in specialised stores
4778 Other retail sale of new goods in specialised stores
4791 Retail sale via mail order houses or via Internet
4799 Other retail sale not in stores, stalls or markets
4939 Other passenger land transport n.e.c.
5030 Inland passenger water transport
5040 Inland freight water transport
5222 Service activities incidental to water transportation
5223 Service activities incidental to air transportation
5510 Hotels and similar accommodation
5520 Holiday and other short-stay accommodation
5530 Camping grounds, recreational vehicle parks and trailer parks
5590 Other accommodation
5610 Restaurants and mobile food service activities
5621 Event catering activities
5630 Beverage serving activities
5829 Other software publishing
6020 Television programming and broadcasting activities
6110 Wired telecommunications activities
6201 Computer programming activities
6209 Other information technology and computer service activities
6312 Web portals
7021 Public relations and communication activities
7022 Business and other management consultancy activities
7911 Travel agency activities
7912 Tour operator activities
7990 Other reservation service and related activities
8020 Security systems service activities
8230 Organisation of conventions and trade shows
8299 Other business support service activities n.e.c.
9001 Performing arts
9002 Support activities to performing arts
9003 Artistic creation
9004 Operation of arts facilities
9102 Museums activities
9103 Operation of historical sites and buildings and similar visitor attractions
9104 Botanical and zoological gardens and nature reserves activities
9200 Gambling and betting activities
9311 Operation of sports facilities
9312 Activities of sports clubs
9313 Fitness Facilities
9319 Other sports activities
9321 Activities of amusement parks and theme parks
9329 Other amusement and recreation activities
9499 Activities of other membership organisations n.e.c.
9602 Hairdressing and other beauty treatment
9604 Physical well-being activities
9609 Other personal service activities n.e.c.