Defining Experience industries
Experience industries comprise companies whose activities supply innovative products and services to provide customers with 'experiences' that stimulate emotions and senses, move, entertain and surprise, thrill, enthuse and involve. Experience industries include activities traditionally associated with the sectors of tourism, culture, or leisure, in particular related to the creation and operation of visitor attractions such as museums, galleries, science centres, heritage sites, zoos and aquaria, and theme parks, building on capabilities in feasibility, architecture, construction, exhibit design, interpretation, equipment supply or management consultancy.
Experience industries operate in the area where art, culture, technology and business converge. They comprise the entire cycle of idea, creation, production and distribution of goods and services, and they usually use creativity and intellectual capital as their primary input. Experience industries involve high-tech sectors (e.g. digital animation and computer games), service-intensive sectors (e.g. tourism and advertising) and a number of traditional cultural sectors.
For further details, please see the experience industries definition page in the methodologies section of the website.